Founders: Idea Lab
Industry: Toys, Ecommerce
Year Founded: 1997
Year Defunct: 2009
eToys was launched in 1997 as an Idealab company. eToys.com was a retail website that sold toys via the Internet. It was established by a startup company of the same name in 1997. In 1999, eToys held an IPO. Shares were issued at $20. At the end of the first day of trading, the stock closed at $76 a share. eMarketer was once quoted as saying; "Put simply, eToys is the benchmark against which all other toy sites are measured". In 1999, the company was involved in a high-profile dispute with Swiss art site etoy. EToys attempted to seize the etoy.com domain from etoy on the grounds that it was confusingly similar to its own domain, but it relented after widespread Internet outrage.
Around March 7, 2001, the Wall Street Journal reported that KB Toys acquired the bulk of eToys' remaining assets for $5 million.
This unisex long sleeve is both cozy and stylish. Preshrunk 100% cotton tee with high quality print will serve as a style statement for years to come.
.: Classic fit
.: 100% Soft cotton (fibre content may vary for different colors)
.: Light fabric (5.2 oz /yd² (176 g/m²))
.: Tear away label
.: Runs true to size