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Regular price $24.99

Founders: Idea Lab

Industry: Toys, Ecommerce

Year Founded: 1997

Year Defunct: 2009

eToys was launched in 1997 as an Idealab company. was a retail website that sold toys via the Internet. It was established by a startup company of the same name in 1997. In 1999, eToys held an IPO. Shares were issued at $20. At the end of the first day of trading, the stock closed at $76 a share. eMarketer was once quoted as saying; "Put simply, eToys is the benchmark against which all other toy sites are measured". In 1999, the company was involved in a high-profile dispute with Swiss art site etoy. EToys attempted to seize the domain from etoy on the grounds that it was confusingly similar to its own domain, but it relented after widespread Internet outrage.

Around March 7, 2001, the Wall Street Journal reported that KB Toys acquired the bulk of eToys' remaining assets for $5 million.

Comfortable and light, this premium fitted short sleeve is a classic choice. High quality print adds a statement to one's workout or everyday routine.

.: Premium fit
.: 100% Soft cotton (fiber content may vary for different colors)
.: Light fabric (4.3 oz/yd² (146 g/m²))
.: Tear away label
.: Runs bigger than usual